Marketing Manager

Location: DC Metro Area

Type: Full-Time

Industry: Non-Profit

Our client, Council on Foundations (“Council”) is a nonprofit leadership association of grantmaking foundations and corporations.   The Council is seeking a Marketing Manager to join their team.

The Marketing Manager is a creative, “can-do” strategist who leads the planning and execution of marketing activities. The manager will collaborate with communications teammates and across the organization and must be able to juggle multiple streams of work, from long-term projects to quick-turnaround tasks to seize opportunities to effectively market the Council’s products and programming.

Primary Job Duties and Responsibilities

  • Lead the marketing function of the Communications Department, developing and executing campaigns to promote the Council’s programs, events, and products. This includes creating overall strategies, detailed timelines, and trackers; drafting high-quality content; and ensuring all deliverables are executed on time.
  • Write and edit marketing materials, including emails, visuals, web pages and social media posts, working with team members pull, edit, and maintain target lists for use in all marketing campaigns.
  • Ensure all marketing materials are brand aligned and provide support to internal teams to aid brand understanding and compliance.
  • Develop and manage strategy for Google AdWords campaigns and any other paid social advertising.
  • Monitor, track, analyze and report on key analytics for social media accounts, emails, newsletters, membership renewal campaigns, and paid advertising to improve effectiveness of campaigns and activities.
  • Manage daily administrative tasks, including Salesforce data entry, to ensure the Marketing department runs smoothly.
  • Maintain marketing project files on SharePoint, including the Council’s image library.
  • Contribute to overarching organization goals by participating in cross-functional working groups, including the Salesforce Task Force.
  • Perform any additional duties or assignments as assigned by the Director, Communications and Marketing.

Role Requirements

  • Bachelor’s degree
  • 7 years’ experience in marketing, communications, or a related field
  • 5 years’ experience managing marketing projects from strategy to execution
  • 3 years’ experience managing web and email marketing – from strategy to writing and content production – including campaign strategies, and paid ads
  • Google AdWords Certification preferred
  • Experience with membership marketing and philanthropy preferred.
  • Excellent storytelling skills, including experience in developing visual and written assets.
  • Excellent interpersonal skills, ability to listen well, collaborate effectively, and positively represent the organization.

Technical

  • Strong graphic design sense and proficiency with Adobe Creative Cloud Suite.
  • Strong understanding of SEO best practices and Google analytics.
  • Proficiency with social channels and search engine marketing.
  • Proficiency with CRM database solutions, preferably Salesforce.
  • Proficiency with Microsoft Office 365 applications.
  • Proficiency in services such as Mail Chimp, HubSpot, and Campaign Monitor.
  • Proficiency in HTML and CSS.
  • Experience with video production and photography is a bonus.

Other

  • Excellent storytelling skills, including experience in developing visual and written assets.
  • Excellent interpersonal skills, ability to listen well, collaborate effectively, and positively represent the organization and its mission.
  • Excellent verbal and written skills.
  • Strong project management skills and ability to meet deadlines.
  • Ability to manage many and/or differing tasks and maintain productivity.
  • Ability to collect, track and analyze data
  • Ability to identify and solve problems efficiently and quickly.
  • Ability to work independently and as part of a diverse team.
  • Ability to provide effective stakeholder engagement and customer service.
  • Strong verbal, written, and organizational skills

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