Director of Online Fundraising
Location: DC Metro Area
Type: Full-Time
Industry: Non-Profit
*This role will be in office 4 days a week and 1 day remote*
*Candidates must live in the DC metro area*
Job Summary
Our client is a dynamic and growing organization seeking a Director of Online Fundraising. This is an exciting opportunity to work with an organization that provides assistance to those in need. The organization provides hope to millions of people a year, regardless of their background. If you are interested in working for an organization that is making a difference in the lives of others, this is the perfect position for you. The organization offers a competitive salary and a great benefits package.
The Director of Online Fundraising will both create and implement a strategic online fundraising plan that leverages and builds upon the growth the Organization has experienced since 2018. This exciting opportunity to sustain and increase revenue through online channels requires the crafting of and leadership for annual digital fundraising campaigns. The Director will work to steward current online donors, continue to build a robust monthly giving program, as well as create programs to reach new donors.
Primary Responsibilities include but are not limited to the following areas:
- Developing, overseeing email outreach, social media messaging, digital ads and SMS efforts
- Develop and execute robust online fundraising campaigns for annual year-end giving, as well as for special appeals related to humanitarian crisis
- Creative direction for and implementation of efforts to build monthly giving donor portfolio
- Grow and segment lists, cultivating donors and prospects for fundraising success
- Provide concepts and key words for copy of successful email fundraising campaigns
- Implement a Peer-to-Peer fundraising program, that includes matched giving campaigns
- Collaborate with Department Team members to plan and execute a concerted online outreach mobilization program to enhance constituent engagement and grow digital audiences
- Adapt to changes in email and campaign schedules as necessary
- Write and edit copy for email communications, online advertising, social media fundraising, other marketing/fundraising materials aimed at increasing donations
- Collaborate with Development & Communication teams to optimize landing and donation pages and implement testing plans to improve performance that increases revenue
- Define clear metrics for success – based on performance against goals
- Collaborate with the Database Administrator to streamline the integration of communications with the database to maintain data integrity
- Develop reports to analyze and track performance of the online giving program
Key Competencies
- Excellent project management skills
- Proven ability to build consensus and work effectively within a cross-departmental team
- Ability to work independently with minimal oversight
- Strong creative, strategic and analytical skills
- People-centered approach to storytelling
- Demonstrated ability to master a variety of fundraising and tech platforms quickly
- Ability to multi-task effectively in a fast-paced, deadline-driven environment
- Excellent verbal, written, and interpersonal communication skills
- Detail-oriented with strong follow-through and the ability to meet deadlines
Education & Experience Requirements
- A minimum of 3 years of experience with digital fundraising and cross-channel marketing
- Substantial experience with online marketing is highly desirable
- Solid understanding of best practices for website optimization, search engine marketing, and social media advertising
- Experience mobilizing and engaging online communities in a wide range of multi-channel activities
- Solid understanding of internet tools, processes and techniques for fundraising, donor stewardship, list building and social networking
- Proven ability to write for an online audience
- Experience with Raiser’s Edge and Luminate Online highly desirable
- Relational database experience
- Experience with databases, audience segmentation and data integration
- Bachelor’s degree